Bakery & Pastry2010 Brings Latest Global Offerings To Asia

Bakery & Pastry2010 Brings Latest Global Offerings To Asia

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Consumers in the most rapidly developing cities in Asia, with their increasing disposable incomes and growing appetite for finer foods, have been fueling the continent’s rising demand for bakery and pastry products in recent years. The retail value of bakery products in Asia Pacific markets are forecasted to grow 21 per cent, outpacing worldwide growth by three times .

Bakery&Pastry2010 returns from 20 – 23 April 2010 and will introduce the latest equipment and ingredients from across the world to industry buyers in Asia. This trade exhibition plays a key role as the business networking and knowledge exchange platform for trade professionals in the region, contributing to the injection of innovation and creativity that determines success in this competitive environment.

Exhibitors will showcase essentials including belts and conveyors, bakery preparation and processing equipment and accessories, ice-cream machines, ingredients, kitchen fittings and appliances, packaging, refrigeration, racks and storage, trays, pans and containers. Apart from showing off their solutions that will improve productivity, they will also focus on catering to the changing demands of consumers. Discerning consumers’ increasing preference for healthier products as well as the greater emphasis placed on presentation makes healthy ingredients and creative packaging solutions just some of the more sought after showcases at Bakery&Pastry2010.

One of the many international companies at the event is yeast manufacturer Algist Bruggeman from Belgium. “We have been participating in Bakery&Pastry2010 for more than 10 years because it is a good platform to strengthen our excellent reputation in the Asian market,” said Andre Vanmiddelem, the company’s Export Director. Algist Bruggeman is at the event to extend its product offerings to more markets, particularly its dry Bruggemann Instant Yeast, which has been popular in Asia.

“We always take the opportunity to launch our new products at Bakery&Pastry due to the wide exposure that we will get at the show. This year we will debut a brand new range of natural vegetable purees and will demonstrate the use of our natural purees with drinks such as smoothies, cocktails and healthy beverages,” said Ms Sophie Verot, Marketing Manager of Ravifruit from France. Ravifruit is also an official partner of the Asian Pastry Cup competition held at Bakery&Pastry, an ideal platform to showcase its line of products to experienced chefs from the region and beyond.

The Asian Pastry Cup 2010 will return for its third showing at Bakery&Pastry2010 to bring excitement and intensity to the event. This competition brings together talented pastry chefs from 11 countries to compete in front of a ‘live’ audience and is the official platform to pre-select teams from three Asian countries to participate in the World Pastry Cup in Lyon, France.

Bakery&Pastry2010 is a specialised event of FHA2010 (Food&HotelAsia2010), Asia’s largest international food and hospitality trade event. FHA2010 features an impressive 2,800 exhibitors from 70 countries and encompasses other specialised events such as FoodAsia2010, HotelAsia2010, HospitalityStyleAsia2010, HospitalityTechnology2010 and is co-located with Wines&SpiritsAsia2010.

FHA2010 is spread across eight halls, or 82,000 square metres of exhibition space, at the Singapore Expo. This exhibition will cover more ground and feature more exhibitors than any other edition in its 32-year history.

FHA2010 At A Glance: Show: FHA2010 – Asia’s largest international food & hospitality trade event (Encompassing FoodAsia2010, Bakery&Pastry2010, HotelAsia2010, HospitalityTechnology2010 and HospitalityStyleAsia2010, and co-located with Wine&SpiritsAsia2010) Date: 20 – 23 April 2010 (Tuesday – Friday) Venue: Singapore Expo Opening Hours: 10:00am — 6:00pm (20 – 22 April, Tuesday – Thursday), 10.00am – 4:00pm (23 April, Friday) Admission: Business and trade professionals About FHA Since its debut in 1978, FHA has had a proud track record of international companies making up over 80 per cent of its exhibitors. FHA2010 will return with an even wider range of innovative products, technologies and solutions available in the global marketplace to answer the demands of Asia’s food and hospitality industries. Please visit for more information.

About Singapore Exhibition Services Set up in 1976, Singapore Exhibition Services (SES) has established itself as one of the most innovative and respected exhibition and conference organisers in Asia. A pioneer in the Singapore exhibition industry, SES events have served as important platforms for companies aiming to forge new business contacts in Asia. With a portfolio of international tradeshows already serving the Communications, Engineering, Machinery and Lifestyle industries, SES continues to develop new events to meet market needs. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information, please visit

Source: Smart Products TMC. net

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